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The People Formerly Known as the Audience
The article "The People Formerly Known as the Audience" is about how all media related audience is divided into different branches. The former audience
are the present speakers. Formers use to write the words that express the
highlights upon the news. They put attention to the front headings and actual
wordings of the running situations. It was the most common way that people use
to listen the news at one time through one way. At that time, listeners were
only the listeners while the speakers could only speak what they have given (Gillmor, D). The journalist approaches to the right place
of incidence and gives the overview over the media that was only television at
that time.
Time
changed as so the listeners and speakers are. They started using various aids
to their news in their writing and speaking skills. Just because people want
them to alter their ways in this way. media partially divided into radio,
television and newspaper first then go internet. While changing, television
response in some different ways by providing different channels to the
television Steiner, P. O. (1952).
Now there is some personal thoughts, questioning, commenting and discussion
points are given over there. News are altered with the deep explanations with
photos and internet use to give live transmission on television.
Radio
included different channels at different places that established pod casting.
Big- media that is the name of videos, got recognition on large screens. Videos
could be given on internet. Social media has now completely filled the unfilled
place on media or news system. The time reflects the era where every listener
can become a speaker and every speaker goes more powerful in adding their own
points with the news headings.
The
level of explanation extended the power of journalists and their way of
professional working. They got certain rights everywhere and no one can even
stop them from commenting or interviewing anything. All these changes arose a
big question of the remaining listeners Windahl, S. (1984). If every listener becomes speaker that there
will be no listener left behind and personal commenting replace with the
reality.
References:
PressThink: The People Formerly Known as the
Audience. (n.d.). Retrieved from
http://www.archive.pressthink.org/2006/06/27/ppl_frmr.html
Gillmor, D. (2006). We the media: Grassroots journalism
by the people, for the people. " O'Reilly Media, Inc.".
Steiner, P. O. (1952). Program patterns and
preferences, and the workability of competition in radio broadcasting. The Quarterly Journal of Economics,
194-223.
Levy, M. R., & Windahl, S. (1984). Audience
activity and gratifications a conceptual clarification and exploration. Communication research, 11(1), 51-78.
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